LIFESTYLE accessories brand
I worked with TDE and its co-founders, Alyce Tran & Tania Liu, since its inception in 2012, designing all customer touchpoints and experiences — digital, print, packaging, product, seasonal campaigns and retail display — and managing the creative team.
Photography below courtesy of TDE
thedailyedited.com
A selection of personalisation designs for TDE
Personalisation options designed for TDE
TDE A5 Diary, designed and typeset
Digital advertising
TDE World at Adelaide Fashion Festival 2018
TDE Summer campaign and collateral
TDE Pop-Up Phone Booth, Chadstone Shopping Centre
Tulip Coffee x TDE takeover to launch TDE’s reusable coffee cup
Campaign image to launch a new range of TDE Pet Accessories, styled by Thea Powell & photographed by Sevak Babakhani
TDE Playing Cards
TDE x Honda Collaboration
Year of the Dog emojis, nine in total, designed to be embossed on leather
(modelled by Olive the cavoodle)
TDE x Fred Segal Product Collaboration
Collaboration with Hey Tiger for Mother’s Day, including personalisable 3 Reasons I Love You chocolate box and product design for a jewellery box
A selection of stationery items, designed for TDE —
including Desk Pad, Memo Pad, Desk Planner & Notebooks
Design & copywriting for At Home EDM