I’d been scribbling ideas in my diary and screenshotting images I like for about a year. When I went through all the imagery some recurring themes stood out. I loved maps and, in particular, the illustrative details that surround old maps.

There were some challenges we laid at Thea’s feet. We didn’t want the identity for Bibliocarta to look too costume-y; it had to be clean and clear. The words I kept coming back to were ‘premium yet artisanal’.

Thea had all kinds of beautiful ideas, like the longitudinal lines being subtle in the background, and the little basket in the top right being an actual illustrated basket.

BRI, BIBLIOCARTA